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Identity · packaging

essence
tea.

A gourmet tea identity and packaging system built to feel sophisticated, distinct and cohesive across four flavors.

Project
Brand Identity
Packaging Design
Scope
Four flavors
One system
Essence Tea Sweet Honey package

The identity

quietly
sophisticated.

The Essence logotype uses elegant typography to reflect the quality of the ingredients and the premium feel of the product.At its center, the stacked S forms subtly suggest steam rising from tea.

ESSENCE logotype with stacked S letterforms
Circular Essence mark formed from the stacked S detail

stacked S
tea steam, reduced to a mark

Flavor → form

one family.
four signals.

Each ingredient is reduced to a simple geometric form, paired with its own color to distinguish each flavor within the larger family.

Fresh mint leaf
Simplified green mint leaf form

BELGIAN MINT

Fresh blueberry
Simplified blue-purple blueberry circle

FRESH BLUEBERRY

Honeycomb filled with honey
Simplified yellow honeycomb hexagon

SWEET HONEY

Fresh strawberry
Simplified red-pink strawberry form

WILD STRAWBERRY

Building the package

same structure.
different flavor.

Each flavor follows the same packaging structure – from the Essence logotype and geometric mark to the product details below. Color and form change with the flavor, while the underlying system stays consistent.

Visual system

ESSENCE vector logotype
Belgian Mint vector mark Fresh Blueberry vector mark Sweet Honey vector mark Wild Strawberry vector mark

shared type / individual geometry / repeatable hierarchy

Belgian Mint packaging layout shown in the working design file
Package construction · Belgian Mint

Product family

the full
lineup.

Belgian Mint package
Belgian Mint
Fresh Blueberry package
Fresh Blueberry
Sweet Honey package
Sweet Honey
Wild Strawberry package
Wild Strawberry