Lafayette Apple Festival
worn on
and worn
down.
A rustic, distressed direction for Lafayette Apple Festival apparel, turning the organizer’s initial idea into something weathered, familiar and made to feel right at home at the festival.
- Project
- Event Apparel
Artwork - Application
- Screen Print +
Embroidery
The artwork
hand-picked
style.
Developed from the event organizer’s idea, the apple-shaped mark takes its cues from weathered farm signage, worn wood and peeling paint. Distressing breaks down the otherwise bold graphic, giving it the rustic, lived-in character the festival was looking for.
A second direction
same character.
simpler shape.
A simpler arched treatment gave the apparel lineup another option while staying rooted in the same direction. Bold lettering and a distressed finish carry the vintage character across without simply repeating the primary graphic.
Real-world application
made for
the festival.
The finished direction carried across shirts, aprons, hats and knitwear, keeping the same worn-in character through both print and embroidery. The embroidered marks shown here were separate treatments from the printed apparel graphics.
