Left chest
less detail.
cleaner result.
Fine detail was removed so the design stays clear at a smaller size and works for both screen printing and embroidery.
back
new york
Identity · apparel
new york
liquid catering.
A visual overhaul built for apparel, with one identity adapted to work at two very different scales.
- Project
- Identity Redesign
Apparel Artwork - Applications
- Left Chest
Full Back
The starting point
the pour needed more presence.
The existing logo had the core idea, but the artwork needed a stronger visual presence. The new direction keeps the New York silhouette and pouring bottle at the center, with more contrast, weight and room to work.
Apparel system
different scale.
different solution.
The same artwork was not simply enlarged or reduced. Each placement was rebuilt around its size and how it would be produced.
less detail.
Full back
more from
one color.
At full-back scale, the added detail has room to work. Halftones create tonal range and depth while the print remains one-color white artwork on a black garment.