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30th anniversary · identity

marking
30 years.

A commemorative identity created to give three decades of the Collins Classic golf tournament a recognizable presence across the event and its merchandise.

Project
30th-Anniversary
Identity
Applications
Embroidery
Koozie
Three-color Collins Classic 30th-anniversary identity with golf ball and crossed clubs

The milestone

thirty years.
one identity.

For its 30th anniversary, the Collins Classic golf tournament needed an identity that could make the milestone feel like part of the event. The result brings the anniversary, the game and the tournament together in one recognizable mark.

30 1993 · 2023

Event merchandise

made for
the occasion.

The 30th-anniversary identity was carried across apparel and event merchandise, giving the tournament a consistent presence beyond the course.

Three-color Collins Classic anniversary logo embroidered on the left chest of a Kelly green polo

Embroidery

built for
the green.

The three-color version was prepared for embroidery on Kelly green polos and hats, keeping the anniversary identity bold and legible when stitched.

Koozie

ready for
the cooler.

For the koozie, the identity was reduced to one-color white artwork, keeping the design clear against the green material.

Collins Classic 30th-anniversary identity printed in white on a green koozie